I combine a strategic perspective with analytical power so companies can make well-reasoned decisions on product opportunities. Ongoing and recent projects have included the following services:

Forecasting:
  • Develop forecasts used in licensing decisions, fund raising and internal planning
  • Refine forecasts as needed to support product launches and ongoing due diligence
Market Research:
  • Design and execute efficient market research
  • Turn information into insights to improve decision making
Commercial Analytics:
  • Assess market potential for products from discovery through launch
  • Identify steps to improve sales of marketed products
New Product Planning:
  • Use commercial expertise to optimize product development
  • Represent commercial function on program teams

Most of my projects include a combination of these services.